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On September 24, 1966, the very first Potato Bowl football game was played at Memorial Stadium and was billed as a battle between two of the largest potato growing regions in the United States (Idaho and the Red River Valley).  The idea of creating a week of festivities to celebrate potatoes and football was the brainchild of UND Athletic Director Len Marti, Head Football Coach Marv “Whitey” Helling, Assistant Football Coach Jerry Olson and Sports Information Director Lee Bohnet. In that first game in 1966, the Fighting Sioux thumped Idaho State 41-0.  UND is 41-13 in its first 54 Potato Bowl games.


Potato Bowl USA 2023 Ambassadors


Coming soon!   



2023 Potato Bowl Grand Marshal


Coming soon!   

Grand Marshal
Committee Members

Potato Bowl USA Committee Members

  • Todd Phelps, Chairman – Valley Potato Grower Magazine - Golf Tournament

  • Jacey Kuersteiner, Secretary – NPGA

  • Scott Lund – Simplot French Fry Feed

  • Christian Batalden – Simplot

  • Lucas Bergeson – Simplot

  • Ryan Scott – KEM Shrine Potato Bowl Parade

  • Julie Kirkeby – Choice Health & Fitness - “Get Wet And Run Wild”

  • Ted Kreis, NPPGA - Website 

  • Lauren Huff – Thomsen Homes Kid's Zone

  • Jeff Westrem – All Hugo’s Sponsored Events

  • Jeff Lazur, Associate Potato Growers - NPPGA Baked Potato Feed

  • Bob Prodzinski – KEM Shrine Potato Bowl Parade

  • Nicole Brush - UND

  • Mike Mathison – iHeart Media Advertising Rep 

  • Misty Paul – Advertising Rep Leighton Broadcasting

  • Sasha Leibold - Advertising Rep Leighton Broadcasting

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