
History
On September 24, 1966, the very first Potato Bowl football game was played at Memorial Stadium and was billed as a battle between two of the largest potato growing regions in the United States (Idaho and the Red River Valley). The idea of creating a week of festivities to celebrate potatoes and football was the brainchild of UND Athletic Director Len Marti, Head Football Coach Marv “Whitey” Helling, Assistant Football Coach Jerry Olson and Sports Information Director Lee Bohnet. In that first game in 1966, the Fighting Sioux thumped Idaho State 41-0. UND is 41-13 in its first 54 Potato Bowl games.
Potato Bowl USA 2026 Ambassadors
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2026 Potato Bowl Grand Marshal​
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Potato Bowl USA Committee Members

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Jacey Kuersteiner, Secretary – NPGA
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Scott Lund – Simplot French Fry Feed
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Ryan Scott – KEM Shrine Potato Bowl Parade
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Julie Kirkeby – Choice Health & Fitness - “Get Wet And Run Wild”
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Jeff Westrem – All Hugo’s Sponsored Events
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Gwen Riskey - iHeart Media Advertising Rep
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Nicole Brush - UND
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Misty Paul – Advertising Rep Leighton Broadcasting